Websites have basically two types of pages: dynamic and static. Dynamic pages are those where the content changes over time. Examples include the homepage of most websites (because new content gets added over time) and the post page on blogs (because comments get added over time). Static pages, on the other hand, are those where the content will not change over time. You create the page once, and that is it (though you might update it once in a while if necessary).
When people start making their first websites they always wonder what kind of static pages they should include. Below you’ll find 3 that are essential on most types of websites.
1. The Contact Page
This is by far the most important static page you’ll have on your website, and the first one you should create. The Contact page basically allows your visitors to get in touch with you, and it’s important because thought this page you receive user feedback, ideas for website, partnership proposals and so on.
The simplest way to create this page is to write a paragraph of text and include your email address, so that interested people can copy and paste it to send you an email. If you are concerned with receiving spam you can also use a plugin or script to create a contact form on that page.
2. The About Page
Whether you have a blog or an online store, some visitors will want to know more about your website. They might want to know who is the person behind it, why it was created, where it is going and so on.
You can satisfy those visitors with your about page. Simple write about your website and/or about yourself, including any information you believe is relevant to your visitors. You may include pictures, links to related websites and so on.
3. The Advertise Page
As soon as your website starts getting some traffic (e.g., 200 visitors per day) you should create an “Advertise with us” page. You might not even be considering the possibility of making money with your site, but what if a company contacts you offering to sponsor it? That why you want to have your advertise page ready. Just in case.
Practically speaking you just need to include information about your blog (e.g., traffic, subscribers, type of audience) and the advertising options available (e.g., banner sizes, placements). Don’t forget to include how interested companies can contact you, too.
One final remark: Make sure to link to these pages, else visitors won’t be able to find them. Ideally you should link to them both on the navigation menu and on the footer, so that it becomes easy to find them.
