One of the things that have led to an unprecedented explosion in the use of the Internet today is the use of social media. Most of these social media and networking sites often receive a lot of traffic all the time. Therefore, developing a way to put your website in front of the users of these sites or attract some traffic to your website can be a very good and efficient promotion of your website. Some of the strategies easy to use for this include -: |
Creating a Fans Page
This is a way of trying to enhance or increase your website readers’ participation or interactions among themselves and of course you the webmaster. It involves creating a page on any of the various social networking sites available. The most popular ones today include facebook.com, twitter.com, linkedin.com, myspace.com etc. Several things can be done on a fans page. Besides posting of new content regularly, one can also create and provide free stuff and resources to your fans. All these things are important in getting and retaining new readers or subscribers for your website.
Create an Opt-in Box on Your Fans Page
It is important to also create an opt-in box on your fans page for new people who may come in contact with your fans page first before visiting your website. This is essential because for your website’s followership to increase, you will need to get and retain new subscribers. With people signing in to your mailing list, contact can be establish with them on a regular basis through newsletters and other mails that should be sent regularly.
Post Useful Video (Audio Visual) Content Regularly
Another thing that features very prominently on many social media sites that people can take advantage of to promote their website is the presence of audio-visual content. A lot of people prefer this, especially people who do not like reading much. And it has been observed that when they like a particular video or podcast, they are likely to visit the source of that material to subscribe for it. All that needs to be done here is just to create simple nice videos on issues in your niche or value content that is in high demand and post it on these social media or networking sites with links back to your website. There can never be a limit to the amount of traffic a website can receive with this strategy.
