Google Adsense is a very popular online advertising network which people who have websites and blogs can use to monetize their traffic. All these people need to do is to create a free Google Adsense account. Thereafter, adverts are displayed on the registered website or blog and whenever any visitor clicks on the advert, Google pays the website owner a percentage of the money they make from the advert. The payment can be done based on per click or per thousand views of the advert published on the website. There are certain things that are critical to earning good money from this program. Some of them include:
Good Quality Content
Good quality web content is very essential to having high volume of traffic on your website. High traffic on your website is likely to translate to a high number of clicks. This is usually referred to as click through rate (CTR) in Adsense parlance. A high CTR will then translate to a high payment from Google Adsense. So it is critical to have very good content that will attract visitors to your website all the time. This is because, even if visitors are not clicking on any advert published, you will be paid for the number of times the advert is viewed. This is known as cost per view or cost per thousand views.
Strategic Placements of Adverts
It is important that adverts should be placed and displayed strategically on the website. There are usually settings in the control panel on Google Adsense website where one can adjust the settings to pick the font sizes, colors ad background colors of the advert text displayed. Provision should actually be made on where the advert should be displayed on the website. This should be done in a portion of the webpage where visitors can see the adverts. Also, most webmasters disguise the adverts to look like normal web content by using the same font type, font color, and font size on the adverts like that of the web content.
Provide Targeted Web Content
In order to get a sizeable amount of your web visitors to click on the adverts displayed on your website, the adverts need to be relevant to what they are looking for. That is why it is important to provide highly specialised or targeted content on your website, because adverts that will be displayed will be those that are directly related to your web content. It becomes difficult to get good clicks when the adverts are not relevant to the web content.
