Google Analytics is amazing. It is a free powerful and a tool
that everyone should have on his blog. But not everyone has the
time to sift through all that data. First, if you need help
installing Google Analytics please see our how to install the
new Google Analytics on your site. So if you're doing a quick
dip in Google Analytics, here are the 5 things you should know
about visitors to your website.
How many visits and unique visitors
Knowing this is the most obvious piece of information - the
number of visitors has had and how many were unique visitors?
It's usually a good idea to make sure you have this data each
month as a way to evaluate (every month) if your site is growing.
How many people are sticking around long
There are some ways to do this. It can be seen in "time on site
to give you a pretty good view of how long people stay in place.
This will help you know if your articles are interesting and
people like them. You can also check the bounce rate . If the
vast majority of visitors "bounce" is necessary to evaluate
why. That traffic is one thing - but keeping it in a league
of others. Find out why people are leaving so soon will help
you keep customers and gain more credibility in the long term.
Where in the world your visitors come from
Is intended for users in a particular country? Or maybe it is
more specific than that and the targeting of an area of the
country? Whether you're focused on a small area or that is
open to traffic throughout the world, have an idea of where
traffic is coming lets make sure you're hitting the right
audience. It also allows you to tailor your content to their
readers specific location.
Sources of referral traffic
Where on the website are visitors coming from? Is that the
search engines? If so, which keywords? What other sites are
sending traffic your way and how many people come directly to
you from them? If you have traffic from a specific site should
reach that person or on the site and encourage them to send more.
Devices
Google has deliberately made this particular piece of important
information within Google Analytics. What may mean that you are
playing a greater role in the continuation of the SERP's what we
think. But it is vital that you know which devices your users
are coming from. More importantly, how well your site loads
for visitors. Phones will only become more prominent and
understanding of all the devices your users will be vital
to meet them and their devices.
This is a beginners guide to Google Analytics, basically just
the tip of the iceberg. There are millions more things you can
do with Google Analytics that will help your site. For all you
long-term bloggers I recommend you read our most advanced
decomposition of the articles in Google Analytics. This will
give you much more of a breakdown of things to do with a blog
that will help you capitalize on the best way possible.
