Avoid These Two Mistakes in Online Marketing

It doesn’t matter if you consider yourself a blogger, a product creator or an affiliate marketer. If you’re online trying to earn a living, you are ultimately an online marketer. These two mistakes in online marketingcan ruin you and your business.

Mistake One:

Trying to be someone you’re not. I know, you see other successful people and you think if you imitate them you’ll be successful too. However, this is not a good idea. It’s fine to imitate strategies that others are using, but you still need to be yourself. Let your own personality shine through. If you enjoy humor, use humor. You don’t have to be a stuffy marketer. People will like you for who you are and for being who you are.

People hate someone who is fake. If you’re trying to fake your way into their trust, they will know it and stop following you. Attract your own market, people who like you for you. Don’t try to attract a marketing pretending to be something or someone you’re not.

Trying to be someone you’re not will only run you down. You’ll get tired of trying to keep up a facade or fake persona. This will lead to you not caring or having passion for your niche or your followers. If you’re already trying to be like someone else, stop it. Start being you. You may lose some readers in the beginning, but you’ll gain a whole lot more in the long run by being a real person.

Mistake Two:

Losing focus. I know, this one is easier said than done. There’s so much information to get in the way and so many shiny objects to chase, but that is not how you build a business. you have to stay focused and stay true to yourself, your values and your readers.

The grass may look greener in another niche, but this is rarely ever the case. Successful marketers love their niche and work very hard at them. If you’re not passionate about your niche, then yes, you should find one that you are passionate about, but don’t change mid-stream just because you think something else will be more successful.

Successful people stick with their ideas and follow through to completion. They don’t give up when they run across an obstacle, they find solutions.
It’s extremely hard to stay focused on one market sometimes, but if you can avoid doing too many things at one time or taking on too many projects, you’ll find it easier to focus on your target audience and your target niche.
Always start small, work hard and gain success in one area before you start adding on other things. You’ll be glad you did–even if it gets a little boring along the way, it will help you avoid mistakes in online marketing.