Last week I covered that you need to have content goals. Each piece of content you write needs to have a specific purpose, whether that’s to draw in traffic, build your list, or to be used as a backlink to your website.It may seem like you need a ton of content to reach your goals, but each piece of content can be repurposed and used for another goal.
All it takes is a few rewrites to avoid duplicate content. You can write an article for an article directory, get it posted for a backlink to your site and then you can do a few edits and publish it on your site. You may want to expand on it so when a reader visits your site from an article directory so they get a little more information than the original.
Another way to repurpose content is to create a small report from several older blog posts. Go through the categories and see how many articles relate to the same topic and then put them all together as a free report to give away. Since you’ll be going through older posts to reuse them, there may be additions you’d like to make in the report. You can add to the content with fresh ideas and do a few rewrites.
You can give that away to your readers, to your list or use to start a new targeted list.
Another way to repurpose content is to create video or audios from the material. Dig up some older material, just like you were going to create a report, but use it to create a video or a podcast instead. Audio content is extremely popular because people can download the files to their ipod or smart phone and listen while they do other things.
If video or audio isn’t on your list of favorite things to do you can use the content to create an ecourse or even a Squidoo lens where you can offer related affiliate products. This can also create another stream of income for you and it’s another source of backlinks. Look for
Amazon products that relate to your niche and suggest those items to the readers. You can also use other affiliate programs within a Squidoo lens too.
If you’ve been blogging for any length of time, chances are you have a lot of great content already written. Going back through that content to reuse it for another purpose or as a new product or ecourse is a great way to save time, especially when you can’t think of what to write next. Plus it also keeps your content fresh and gives it new life. Sometimes older content isn’t found on your blog because it’s buried way back in the archives. This is great material to freshen up, use over and make it easier for the readers to find.
Writing and keeping new content on your site doesn’t have to be difficult and it doesn’t have to be time consuming. Spend a day looking through your old content and see if you can bring new life to it.
Do you reuse and repurpose your content? What are some ways you’ve given new life to old content?
