Smartphones Are Changing The Way Business Does Business

here are things that look like fads when it comes to ecommerce and getting the messageout and then there are the real game changers. For example, video marketing was once poised to take over from written content as the way business got exposure on websites, but that eventually fell back. However it does seem one of the touted changes that doesn’t look like it’s going away anytime soon are the business applications for the smartphone.

Some new research supports this theory. Beyond the blizzard of new applications that are coming out daily for smartphones like the Blackberry which is primarily geared to business, companies are falling all over themselves to get the latest advertising application working for them. Now there’s even some new research saying consumers are listening to all the attention that’s being put into getting them to buy things through these vehicles. Two research companies, Compete and comScore, are now reporting there’s been enough movement in handheld marketing and enough buying going on to put together some statistics on just how people are paying for things with their smartphones.

Off the top it seems the convenience in paying for things online in this manner doesn’t mean folks are buying things frivolously. In fact, the statistics supplied points to the fact people are buying more groceries with their smartphones than ever before. The numbers suggest people using these handheld devices more often than even the old standbys like debit or credit cards.

ComScore reports there are 74 million Americans using smartphones and you need to consider while a percentage is talking and texting on them, another percentage is starting to see the value of using them to shop for the things they need. It doesn’t seem to matter whether these people are using the phones for entertainment or commerce, security is still the number one issue. Approximately half of the people responding to the survey said they were worried about security implications regardless of whether they were talking, texting or buying things and just a little over half said they were concerned about what would happen to their transactions if they lost their phone after they’d made a payment.

For marketers, the technology might have changed but the focus is still pretty much the same. For example, a large percentage of those marketers polled for Millennial Media in April found lead generation was still near the top of the list when it came to mobile marketing and a sustained presence was still one of the more important priorities as well