Selling An Established Blog

When is the right time to sell?

I strongly believe that it isn’t worth selling your blog until it has at least a few thousand subscribers and it is making a decent profit every month. As I have said many times on the web, the most difficult part about developing a blog is launching it and getting the first one thousand subscribers. This can sometimes take a few months but in some cases over a year but once you hit this target things to start to move more quickly. Your subscriber base and traffic will grow exponentially as you have more readers to share your good articles.

Very few blogs make more than $1,000 profit per month with blogs less than one thousand subscribers unless they are using the blog to market their own product (e.g. membership area, course, eBook, consulting etc), therefore you should only sell if you really need to.

A Guide To Buy Websites And Make A Profit

If you browse around the web you’ll mostly find people talking about selling websites, and about how profitable it can be. While that is true, the opposite is also true. That is, buying websites can be quite profitable too, and here is why: valuations of websites are still small when comparred to offline investments.

The Return On Investment Of A Website

Let’s illustrate this point with some examples. If you buy real estate (e.g., a house or an apartment) as investment, you’ll probably be able to rent it for 1% of the price you paid for it (the percentage will be higher in some regions and smaller in others, but 1% is a good ballpark number). This means that a $200,000 apartment would produce a return of $2,000 monthly, and it also means you would need 8.3 years to recover your investment. The value of the apartment itself might increase over time, but this depends on the region and economic situation, and even then it wouldn’t radically change the returns of this investment.

Want To Sell Your Blogspot Blog?

I used to help people buy and sell blogs, and as I result I get at least a couple of emails weekly from bloggers asking if I can help them to sell their blogs. If I believe the sale is feasible (i.e., the blog is quality one and already makes good money) I do help. Most of the times, however, selling the blogs would be too hard to be worth anyone’s time.

The most clear example of this are people who email me asking if I can help to sell their Blogspot blogs (i.e., a blog they created on Google’s Blogger service). Selling such a blog is almost impossible. Why? First of all because the person is not the real owner of the blog. He owns the content, but the blog is property of Google. In fact if you read Blogger’s Terms of Service you’ll find this sentence in the very first paragraph:

Where And How Can I Sell My Blog?

First of all I want to clear a misconception that many newbie bloggers and webmasters have: selling a blog or a website for a meaningful amount of money is not easy as it sounds.

Perhaps we have to blame the “overnight riches” stories that circulate around the web, with people who started and sold websites for tens of thousands of dollars in a matter of months. Trust me, it is very rare to see a case like this.

Another misconception is the fact that backlinks, unique content or Google PageRank will make your site appealing to potential buyers. They help, but these factors alone won’t fetch the money. What matters for website buyers are two things: traffic and revenues (with a heavy emphasis on revenues).

In other words, if you want to sell your blog or website for a good amount of money first you need to take it to a point where it receives decent traffic and, most importantly, generate stable revenues.

Want a website with millions of page views per month?

Who doesn’t, right?

While I won’t be giving one, hopefully the tip I am going to share below will put you in the right path for building your own.

The tip is pretty simple: take a look at other websites that already achieved that (i.e., reached millions of monthly page views) and analyzed how they achieved it. Things you could analyze include:

Wanna Sell Your Blog or Website? I Wanna Buy It

The strategy I use to manage my portfolio of websites is the following: I alternate between “buy mode”, where I look around for interesting websites and domain names to purchase, and “consolidate mode”, where I work on the websites I currently own, tweaking and promoting them, and possibly selling the ones I don’t see potential anymore.

Test If A Website Is Down For Everyone or Just For You

Given the amount of people that message me on IM to check if Paypal, their blog or another website is also down for me, I suspect that not every one know this little handy tool. (Not pointing fingers, I used to harass people all the time when my websites went down as well…).

Want To Sell Your AdSense Earning Website? I Wanna Buy It

Earlier this year I was on sell mode. Basically I was doing a clean up on my properties, getting rid of what was not aligned with my strategic plans. Now I am back on buy mode, and I am looking specifically for websites that make money with Google AdSense. If you have one and could be interested in selling, read on.